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Strategic marketing management 781


 
Module code SBB 781
Qualification Postgraduate
Faculty Faculty of Economic and Management Sciences
Module content

This module aims to cultivate students' strategic thinking, practical analytical skills, and the ability to integrate prior knowledge through practical application. It encourages an understanding of corporate and marketing alignment, ethical awareness, and responsible practices while building skills in scientific communication and creative problem-solving.
Module credits 25.00
NQF Level 08
Prerequisites Only for BComHons specialising in Marketing Management students.
Contact time 1 lecture per week
Language of tuition Module is presented in English
Department Marketing Management
Period of presentation Semester 1 or Semester 2
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